The great scourge of all self-employed people is the fact that while they are generating revenue they are not generating leads. When a project ends they get paid and find that they have several months of selling to do before they can start their next project. Just an hour or two a week spent calling and talking to potential clients can mean the difference between a successful business and a failure. These people need help overcoming what is known as call reluctance; they need help motivating themselves and monitoring their activities.